Forward Electric in Madison, Wisconsin, Joins The Waldinger Corporation

August 24, 2026

DES MOINES, Iowa (Aug. 24, 2026) -- The Waldinger Corporation is thrilled to announce that Forward Electric, a leading electrical contractor in Madison, Wisconsin, has joined forces with its Madison operations. Forward Electric was founded by Adrian Loeffelholz and Bob Avery in 1979. The company has 50 employees, including 45 union electricians that perform electrical service and construction projects in the Madison market. 

“The Forward Electric team is a fantastic match for our business in Madison,” said Derek Hileman, President of Waldinger Service. “Mark and his team have built a hard-earned reputation as a trusted electrical contractor that takes care of their clients. Their capabilities and skill sets will pair well with the Waldinger team to set the standard for MEP service contractors in the Madison market.” 

All of Forward Electric’s teammates will be retained as part of the transaction, and the business will continue to operate under the Forward Electric brand name in Madison.  

“Making the decision to join forces with Waldinger has been made easy knowing we’re teaming up with a strong and growing organization who believes in taking care of their people and their clients, just like we have at Forward Electric for the last four decades,” said Mark Loeffelholz.